Stop Losing Money Selling Your Seattle Home.
Stop Losing Money Selling Your Seattle Home.
Jovanny Cruz advises Seattle homeowners on pricing, timing, and positioning decisions that prevent regret — before the listing ever goes live.
Jovanny Cruz advises Seattle homeowners on pricing, timing, and positioning decisions that prevent regret — before the listing ever goes live.
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Premium, practical lessons
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487
HAPPY
CUSTOMERS
The Most Expensive Mistakes Seattle Sellers Make
The Most Expensive Mistakes Seattle Sellers Make
Most Sellers believe they lose money because of the market. In reality, they lose money because of decisions — often made too late, with incomplete information.
Mistake 1
Mistake 1
Choosing an agent after decisions are already made limits results.
Action-Focused Training
Action-Focused Training
Each module delivers clear, actionable steps you can apply immediately to see real improvement
Mistake 2
Mistake 2
Setting the price too high can waste time and hurt your sale.
Action-Focused Training
Action-Focused Training
Each module delivers clear, actionable steps you can apply immediately to see real improvement
Mistake 3
Mistake 3
Lots of views ≠ serious buyers. Targeted marketing wins.
Action-Focused Training
Action-Focused Training
Each module delivers clear, actionable steps you can apply immediately to see real improvement
Why Jovanny Cruz Doesn’t “Market Homes”
Why Jovanny Cruz Doesn’t “Market Homes”
Most agents focus on promotion. Jovanny Cruz focuses on decision control. Before a home ever hits the MLS, buyers and sellers have already formed expectations. Those expectations determine pricing leverage, days on market, and negotiation outcomes. Jovanny's role is to help sellers make the right decisions at the right time — before emotion, pressure, or bad advice costs them money.
Listen To What Others Say
Listen To What Others Say
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Firstname Surname
Firstname Surname
Job Position, Company
Job Position, Company
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Firstname Surname
Firstname Surname
Job Position, Company
Job Position, Company
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Firstname Surname
Firstname Surname
Job Position, Company
Job Position, Company
Seattle Is Not a Guessing Market
Seattle Is Not a Guessing Market
Seattle buyers behave differently from buyers in most markets. They research longer. They compare quietly. They notice patterns most sellers never see. Jovanny's advisory process is built around current Seattle buyer behavior — not generic pricing rules, not optimism, and not hope.
Why Timing Beats Marketing in Seattle
Why Timing Beats Marketing in Seattle
Most Seattle sellers think the listing interview is where the decision happens. It’s not. The decision happens earlier — quietly — while sellers are researching online. By the time agents are invited over, comparisons have already been made. That’s why good agents still lose listings. Not because they lack skill — but because they entered the process too late. My role isn’t to sell homes. It’s to help sellers avoid the costly mistakes that happen before the sign goes up. When decisions are made early — with clarity — everything downstream improves. That’s what this process is designed to do.
Request Your Private Strategy Call
Request Your Private Strategy Call
From the desk of Jovanny Cruz
What Seattle Sellers Get Wrong — Before They Ever List
What Seattle Sellers Get Wrong — Before They Ever List
Most Seattle Homes Don’t Lose Value — Sellers Lose Leverage
Most Seattle Homes Don’t Lose Value — Sellers Lose Leverage
Why pricing, timing, and early positioning decisions quietly determine your final sale price long before the first showing.
Overpricing Isn’t the Mistake — Waiting Too Long Is
Overpricing Isn’t the Mistake — Waiting Too Long Is
How delayed adjustments and false optimism cost Seattle sellers more than an aggressive starting price ever could.
Exposure Doesn’t
Sell Homes —
Influence
Does
Exposure Doesn’t
Sell Homes —
Influence
Does
Why “being everywhere online” rarely creates leverage with serious Seattle buyers — and what actually does.